Our Skincare Team

Our Skincare Team

Our team of trusted professionals are passionate about bringing high-quality, multi-purpose skincare products to the world! We're proud to be supported by skincare professionals, dermatologists, and like-minded influencers. Together, we create vegan skincare that's good for you and the environment. Our passionate team is here to answer your questions, offer a free skin consultancy, and get the best skincare products into the right hands.

Image of Shelley Martin, SKINICIAN co-founder


Shelley Martin

Shelley Martin is the MD of the 4Beauty Group, He-Shi and SKINICIAN. Shelley has developed products for over 20 years, with the emphasis on delivering Happy, Healthy Skin through premium, affordable and results-driven active ingredients.

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Image of Niamh Casey


Niamh Casey

With over 20 years of experience in the beauty industry, Niamh has worked in all professional arenas including cosmetic counters, department stores, salons, spas, aesthetic clinics and nutritional therapy. To date, she has achieved all levels of beauty therapy including the highest award, CIBTAC.  Specialising in skincare,  nutrition and oncology, Niamh brings expertise in supporting skin health through skin ingredients, actives, nutrition, diet and supplements.

Image of Cara Cowan


Cara Cowan

Cara, a communications specialist at SKINICIAN, collaborates with skincare experts to craft strategies that highlight the brand’s high-performance products. With over eight years in communications and marketing, plus hands-on experience with luxury cosmetics, Cara has a deep understanding of consumer behaviour and the skincare industry. Her expertise ensures SKINICIAN’s messaging is clear, engaging, and aligned with its mission to showcase results-driven skincare solutions.

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Image of Lindsey


Lindsey Fenwick 

With over 20 years as a professional skin therapist, Lindsey has built her career around skincare. Starting as a trained Beauty Therapist, she gained global experience working with top industry experts. For the past 8 years at SKINICIAN, Lindsey has driven product innovation and shared her expertise with fellow therapists. She also develops educational materials to empower professionals and customers, ensuring SKINICIAN stays at the forefront of the skincare industry.

Image of Cathy Keane


Cathy Keane

With over 18 years in the beauty industry, Cathy has worked across salons, spas, and aesthetic clinics. In 2012, she earned her ITEC teaching diploma and holds the prestigious CIDESCO qualification. Specialising in skincare clinics, Cathy’s expertise in high-end, results-driven products has been key to building the SKINICIAN brand. She develops educational content that helps professionals and customers address skin concerns with effective treatments and aftercare, reflecting the brand’s commitment to excellence.

Image of Lisa Padmore


Lisa Padmore

Lisa is a leading UK aesthetician with 30 years of skincare experience, who was on the founding formulation team with SKINICIAN at inception.  Lisa continues to educate and consult for new product developments, with a passion for leading with active cosmeceuticals that deliver quick and reliable results for healthy skin.

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